Thursday, January 27, 2011

Getting to know artists and their work

One of the things I enjoy most about my work is meeting a new artist, experiencing his or her work, and getting to know the artist's story.

Over the course of any year, there will be a few artists whose art has a dramatic impact upon me. 2010 was no exception. And, while I am thinking about this, there are some artists, with whom I have been working for a few years, who continue to amaze me with the consistent impact of their work.

Photographing a work of art acquaints one with the art in ways that one rarely experiences. Spending an hour viewing  an image on the computer monitor reveals details one might not notice otherwise.

Sometimes the art stands alone. On other occasions the story of the artist is interwoven with the art and that becomes the significant thing. In any case, when I have a major reaction to the art or the story, I wish I could share this with other people.

I am hoping, subject to the permission of the artists involved, to share some of the art and stories with the readers of this page. The first post in this series should happen during the first week of March 2011.

Stay tuned...

Thursday, January 20, 2011

Have McFee Design create a digital reproduction...

  • Experience
    • reproducing art for over 16 years
    • involved in digital photography since the beginning
  • Satisfied Customers
    • many clients return again and again
    • business has grown by word-of-mouth
    • Ontario clients from Sarnia to Belleville, Owen Sound to Port Stanley
    • references upon request
  • Diligence
    • images proofed on monitor then printed to compare with original
    • process is repeated until printed proof matches original
    • final proof by client/artist
  • Professional Equipment and Work-flow:
    • high resolution digital cameras using the best lenses available
    • studio lighting conditions (strobes with soft-boxes)
    • tripod mounted camera triggered remotely from computer
    • all images created in RAW format (maximum detail and flexibility)
    • Adobe Lightroom software to correct and proof the image
    • all stages of work-flow colour profiled: camera, monitor, editing software, printers, papers, final computer images 

Thursday, January 13, 2011

Consider photographing your art rather than scanning it...

  • Reproductions should be accurate & high resolution for all future needs
  • Photography is best solution given current professional technology:
    • allows for proper lighting
    • allows for proper colour correcting after the image is created
    • allows for originals of almost any size
    • allows large originals to be photographed in sections
  • Scanners can be used for smaller pieces but there are many limitations:
    • scanners do not work for images bigger than bed of scanner
    • scanners do not work well with oils/acrylics with texture
    • placing pastels or charcoals on a scanner is asking for trouble
    • sculpture and other three dimensional art is difficult to scan
    • scanners may not be fine-tuned for art but for documents

Monday, January 10, 2011

Reasons to create digital reproductions of art

• Original will be gone – make a digital reproduction before it's too late!

• Documentation – Portfolio
   • for your own record - a portfolio of your work
   • to see your own progress, development, stages

• Copyright Protection
   • to prove an image was created by you

• Source of Income
   • an organization may want to buy rights to use the image
   • prints – on paper or canvas
   • fine art note cards
   • bookmarks
   • other items with the image
   • the copy can provide income long after the original is gone

• Promotional Materials
   • business cards
   • websites
   • magazines, newspapers
   • invitations & posters
   • any situation where your image could be used for promotion

Saturday, January 8, 2011

Welcome to the McFee Design blog

Welcome to the new McFee Design Blog.
I hope to keep everyone up-to-date about things that are happening at McFee Design.
2010 was a very interesting year. We acquired a large format printer and have been busily printing large fine art prints, sales posters, and prints on canvas.
The large format printer will print up to 44 inches wide by just about any length on a variety of materials. We have been busy printing on canvas, photo-lustre, German Etching paper, and photo rag as well as coated bond for posters and signs.
As well, many new artist clients have brought paintings to be photographed.